Bayer Ophthalmology ‘Pioneers’

With COVID and lockdowns (remember those!) finally behind us, there was still a slow return to Congresses attended in person, so the big European Retinal Congress, Euretina, was being held online.

There were breaks during proceedings, akin to a consumer ad break, and Bayer wanted to stand out from the crowd, be talked about and land the message that ‘Bayer is pushing the boundaries of research today to cure the retinal diseases of tomorrow’.

Awards: