The Brain Tumour Charity X Snapchat

“So many young people use Snapchat, including myself, and showing the symptoms in a way that isn’t so daunting is just brilliant!

Shane Gunby, brain tumour survivor.

In teenagers, brain tumours take longer to diagnose than in children , because the symptoms aren’t picked up as quickly by parents and can often be attributed to ‘being a teenager’.

We needed a way to engage and educate teens about symptoms., so decided to play where teenagers play — on Snapchat.

By subverted the platform’s most famous feature, filters, to show the symptoms of brain tumours, all illustrated by five well known illustrators. Each sharer became the face of the campaign for their peers. At the same we also teamed up with ‘Fail Army’, the most popular brand on the Story Ads section and highjacked their videos to demonstrate symptoms like ‘headaches’ or ‘delayed puberty’, while utilizing the ‘swipe up’ function to link to The Brain Tumour Charity microsite.

The results were breathtaking.

Awards:

Manny Awards - Best Social Media Campaign

The Creative Floor - Best Social Media Campaign

The Creative Floor - Best Pro-Bono

The Creative Floor - Bravest Client