
Bowers & Wilkins
Bowers & Wilkins, the quintessentially British audio company, released the original Zeppelin speaker as a premium iPod speaker dock and immediately became the benchmark for iPod speaker docks and its ability to deliver high-quality sound.
As streaming music became the norm, iPod docks were no longer needed and the new Zeppelin Wireless was created.
With its pure high quality sound and now with its pure uninterrupted Zeppelin shape, having lost the its iPod dock, the next level of audio performance was born..
Using the unique Zeppelin shape to deliver our launch message across all channels, the Zeppelin Wireless not only delivered a more versatile sound, its also delivered more sales.
The unique Zeppelin shape, along with the the use of emanating colours to visually communicate high quality, room filing sound, was used across all channels to deliver a cohesive brand message.