Bowers & Wilkins

Bowers & Wilkins, the quintessentially British audio company, used third-party retailers to sell its products.

To gain more control over brand experience, pricing, customer data and improve profit margins, it transitioned to a direct-to-consumer model, selling directly to customers through their own website.

Being a high end audio company, they wanted to seamlessly integrate their ‘retail’ offering in keeping with the brand.