AppealNow.com
AppealNow.com, a UK website appealing against unfair parking tickets, depicts traffic wardens (some would say accurately) in a less than flattering light. These simple virals are designed to shock,
Shot in a Cinema Verity style. this digital / viral campaign definitely lived up to the name of viral. Not only did it make the 6'o'clock news and national newspapers, hits to the site rose by over 900% in the first week and registration trebled.
The chairman of the Cyper Cannes Lions, PJ Pereira, flatteringly described the work as the ‘perfect campaign’.
Awards:
Gold Cannes Lion - Best Viral Media Campaign
Gold Cannes Lion - Best Viral Media Campaign
Gold Cannes Lion - Best Viral Media Campaign
Gold Cannes Lion - Best Viral Media Campaign
Viral Marketing Award - Audience Award
At the same time as the virals we ticketed legally parked cars with (fake) parking tickets.
