
Reality TV
Reality TV, had a problem. When new viewers arrived at the channel they didn't know what to expect; was it showing re-runs of Big Brother and DIY programmes?
By creating two self-promotional films that would run between programmes and were at the heart of the stations offering, it would leave new viewers with no doubt in their minds what the channel was all about.
Awards:
PROMAX (USA) - Gold
PROMAX (USA) - Gold
PROMAX (Europe) - Silver