Timberland

I came on board as the Global Creative Director on Timberland two years prior to it being sold to VF Group.

Timberland's men and women's advertsing just didn't feel like it came from the same brand. Our task was to unite the two ranges globally, with an ownable photographic and art direction look.  

The result was a look and feel that not only united the the two ranges, but also united the advertising, the in-store presence and the 'Look-books' for the very first time.